Use Concrete Metrics to Show Your Impact on Sales
Demonstrating the impact of Marketing in concrete ways has always been a challenge. Unlike your peers in Sales, you can’t always point to metrics around deals closed and revenue earned to show a direct connection between your efforts and the sales pipeline.
DemandGen’s Marketing Performance Management (MPM) Dashboard Service was designed to enable Marketing teams to demonstrate their contribution to sales. By combining consultative, analytical and systems integration expertise, the service helps you measure and communicate the impact of your Marketing initiatives.
MPM Dashboard: Your Marketing Control Center
A cloud-based solution, the MPM Dashboard leverages highly secure business intelligence tools to summarizes the input, output and performance of core systems such as lead management. With a unified view of key metrics, you can:
- Track the progression of marketing qualified leads through the demand funnel.
- Gain Insight into demand generation results and requirements.
- Analyze campaign performance and effectiveness.
- Make informed decisions about future marketing efforts.
- Report on key metrics to senior management, to demonstrate your impact.
DemandGen has the unique combination of marketing, sales, technical and analytical experience required to design and build your custom MPM Dashboard. To learn more, download our Service datasheet.