Overwhelmed with Too Much MarTech? We Feel You
With more than 3,500 vendors offering solutions, it may seem impossible to determine which ones will help you best execute your business objectives and marketing strategy. Even if you know what you want, deployment timeframes, order of implementation and integrations present ongoing challenges. Where do you start?
As marketing teams continues their mad dash to acquire technology, data and new capabilities, having a workable, well thought-out roadmap in place is an essential part of a winning strategy.
Define Your Roadmap for Success
DemandGen’s Marketing Technology Roadmap service is designed to ensure you derive true value from your ongoing marketing technology investments and implementations. We deliver a high-level 12-month plan outlining the major initiatives and milestones, as well as detailed project plans for the initial set of projects.
The service consists of four key phases:
- Discovery and planning: DemandGen works with you to assess your current processes and systems, and identify any gaps. During this phase we connect with internal stakeholders who will participate in developing the roadmap.
- Workshops and education: DemandGen will deliver a Maturity Assessment, educate your team on best practices for building out your MarTech stack and provide examples of configurations that would be ideal for your unique business needs.
- High level recommendations: Next, we deliver a virtual presentation to stakeholders, reviewing assessment results and presenting a recommended one to three-year roadmaps.
- Documentations and visuals: Finally, DemandGen transforms documentation including our detailed recommendations with visuals, including a stack diagram and other materials essential to execution.
Building out a one- to three-year marketing technology roadmap that aligns to your business strategy gives you a framework for filling in the puzzle that is your MarTech stack.
Contact us for more information and to discuss your specific MarTech needs.