Avoid the Spam Filters with Targeted, Relevant Communications
As more companies embrace content marketing, and marketing automation creates more uniformity across design offer types, individuals are receiving enormous amounts of communications across all channels.
As such, prospects are less tolerant about receiving communications that aren’t relevant to them. Spam filters, clutter folders and Gmail categories complicate the process. Proper targeting is vital to establishing value. You must correctly match the offer and message with the prospect to drive conversions.
Perhaps even more critical is the relevance and timing of your communications with the prospect’s stage in the buyer’s journey. Underlying these two issues is proper segmentation of your prospect database.
Maximize Impact with Expert Segmentation
As part of DemandGen’s Segmentation Service, DemandGen consultants will help you to:
- Segment your target audience into group by digital body language and self-selected preferences.
- Capture key data such as prospect source to slice campaign performance in different ways and identify segments by varying levels of engagement.
- Iterate by comparing campaign performance to additional behavioral and other explicit data gathered via forms and data appends.
- Apply informed changes to existing campaigns to better engage segments with lower engagement levels, or separate them off into separate campaigns, if needed.
Ultimately, these activities will improve campaign engagement and funnel acceleration.